THE BALANCE PROJECT | No. 68: Adina Grigore, Founder of S.W. Basics

Welcome to THE BALANCE PROJECT: a series of relevant and refreshingly candid interviews featuring inspiring and accomplished women talking about balance. I’ve always been curious—and maybe a little obsessed—about how women I admire manage the tragically glorified “doing it all” craze. So I asked them. As I suspected, no one really does “it all.” Everyone’s making sacrifices somewhere. And that should make us all feel a little better. I hope the conversation will be steered toward that reality rather than toward the flawed and dangerous assumption that we should try—or even want to try—to perfectly do “it all.”

BY THE WAY…

  • Looking for THE BALANCE PROJECT, the novel that was inspired by these interviews? It’s here.
  • The Balance Project interview series recently celebrated its first birthday!
  • Fortune ran a feature about The Balance Project.
  • Want to be a part of The Balance Project? Complete the interview.

No. 68: Adina Grigore, Founder of S.W. Basics

Age: 30
Where I live:
 Brooklyn, NY
Job: Founder of S.W. Basics

adina pic colorHave you changed jobs or adjusted anything in your career to have more balance?
I make my own hours, which is nice. I make some days shorter to make up for super super long days or working through the weekend, which I do a lot. I take time to work out even if I have to stop working early, because it keeps me sane. I try to treat all trips, even business trips, as mini vacations. Even if that’s just in my mind.

Is the job you have now the same one you had before kids? If not, how and why did you change directions?
I’m sure I’ll be doing this when I have kids, but I plan on adding an office playpen! And anyone who works for us will have to babysit.

Do you think having “it all” is realistic or overrated and why?
I guess I just don’t really get what it means. Does it mean a job and children? Because in that case that’s most women in America, and I’m pretty sure it doesn’t feel like having it all. If it means a job and children and lots of money, then I don’t think it’s necessarily overrated because who wouldn’t want that, I just think it’s a pointless endeavor. I spend each day just trying to learn to be happy with my life as it is.

What part of “balance” can you just not seem to figure out?
I overindulge in food and bad television.

What part of “balance” are you getting better at?
Learning not to let the success of my business get linked to my personal confidence.

What was the best advice you ever heard on balance…
From a mentor/co-worker?
“You’re not making a mistake by waiting to have children.”
From your mother? 
To prioritize friendships.
From your spouse? 
To not feel guilty when I indulge, especially in relaxation.

If you had one extra hour in each day and you couldn’t work or be with your family, how would you spend that hour?
I want to say meditating but let’s be honest… I’d sleep.

What do you wish you’d known when you were 20?
Nothing you’re doing right now matters, at all.

What do you hope to know by the time you’re 60?
What matters.

What one part of your home life do you wish you could outsource?
Dirty dishes.

Whose job do you wish you had?
PR people.

Whose job are you glad you don’t have?
PR people.

Favorite book?
The Corrections by Jonathan Franzen, Man’s Search for Meaning by Viktor E. Frankl, and The Handmaid’s Tale by Margaret Atwood.

What are you reading right now?
Bad Feminist by Roxane Gay.

Biggest vices…
Activity? 
TV!
Food?
 All things bread and cheese.
Website? Facebook.

How many hours do you generally sleep at night during the week?
A lot. At least 8, often 9-10.

What do you read every morning?
theSkimm!

Complete the following sentences:
I think I: really suck at these types of questions.
I wish I: was more articulate and had better ideas/interests!
My kids: will be way more interesting than me, I bet.

Do you have a personal motto or favorite saying?
Don’t do fake work.

PastedGraphic-2PastedGraphic-2

Anything else you’d like to add?
I’m so normal and weird all at the same time!

UnknownAbout Adina:
I studied holistic nutrition and worked as a personal trainer before starting S.W. Basics. I am incredibly sensitive, in every way.

[From Susie: Adina is so humble. But I can’t let you click away from this interview without knowing about S.W. Basics so I’m going to hijack this interview for a second and tell you to read more about her and her skincare line on her website: great products, great story that lots of people and media outlets are talking about like Goop, Martha, and Oprah. And she wrote that book pictured to the left. Go.]

Find more about Adina here:
www.swbasicsofbk.com
Facebook: swbasics
Twitter: @swbasicsofbk
Instagram: swbasicsofbk and adinagrigore
Pinterest: swbasics

Related Posts
THE BALANCE PROJECT | No. 1: Jessica Mindich, Entrepreneur
THE BALANCE PROJECT | No. 2: Veronica Beard, Fashion Designer
THE BALANCE PROJECT | No. 3: Emily Liebert, Author
THE BALANCE PROJECT | No. 4: Lyss Stern, Mom-trepreneur
THE BALANCE PROJECT | No. 5: Lauren Slayton, Nutritionist
THE BALANCE PROJECT | No. 6: Elizabeth Moyer, Blogger
THE BALANCE PROJECT | No. 7: Annabel Monaghan, Author
THE BALANCE PROJECT | No. 8: Holly Gordon, Director
THE BALANCE PROJECT | No. 9: Jill Salzman, Entrepreneur
THE BALANCE PROJECT | No. 10: Jennifer Levinson, Jen’s List
THE BALANCE PROJECT | No. 11: Jenny Hutt, Media Personality
THE BALANCE PROJECT | No. 12: Angela Santomero, Kids’ Media Creator
THE BALANCE PROJECT | No. 13: Carola Donato, Yogi
THE BALANCE PROJECT | No. 14: Tiffany Washington, Pastry Designer
THE BALANCE PROJECT | No. 15: Emily Giffin, Author
THE BALANCE PROJECT | No. 16: Alana Sanko, Writer
THE BALANCE PROJECT | No. 17: Cara Lemieux, Journalist
THE BALANCE PROJECT | No. 18: Liz Fenton & Lisa Steinke, Authors
THE BALANCE PROJECT | No. 19: Nikki Mark, Author & Foundation Director
Shonda Rhimes on Doing It All
Indra Nooyi on Balance
THE BALANCE PROJECT | No. 21: Jill Bryan, Comedian
THE BALANCE PROJECT | No. 22: Cindy Callaghan, Author
THE BALANCE PROJECT | No. 23: Stephanie Hirsch, Artist
My Times of India Interview on Work-Life Balance
THE BALANCE PROJECT | No. 24: Whitney Dineen, Author/Baker
AmEx’s Sobbott on Balance
THE BALANCE PROJECT | No. 25: J0-Laine Duke-Collins, Dessert Stylist
THE BALANCE PROJECT | No. 26: Whitney English, Entrepreneur
THE BALANCE PROJECT | No. 27: Jennifer Gooch Hummer, Author
THE BALANCE PROJECT | No. 28: Melissa Amster, Book Blogger
THE BALANCE PROJECT | No. 29: Nigel Marsh, Author and Entrepreneur
THE BALANCE PROJECT | No. 30: DayNa Decker, Entrepreneur
THE BALANCE PROJECT | No. 31: Amy Selling, Blogger
THE BALANCE PROJECT | No. 32: Heather Sonnenberg, Entrepreneur
THE BALANCE PROJECT | No. 33: Allison Winn Scotch, Author
THE BALANCE PROJECT | No. 34: Bibi Kasrai, Entrepreneur and Chef
THE BALANCE PROJECT | No. 35: Karen Sutton MD, Orthopaedic Surgeon
THE BALANCE PROJECT | No. 36: Samantha Ettus, Balance Expert, Author, TV/Radio Personality
THE BALANCE PROJECT | No. 37: Pam Yudko, Holistic Health and Transformational Coach
THE BALANCE PROJECT| No. 38: Nancy Huang, Nonprofit Outreach Director
THE BALANCE PROJECT | No. 39: Mary Laura Philpott, Writer, Editor and Illustrator
THE BALANCE PROJECT | No. 40: Towanda Long, Marketing Communications Specialist
THE BALANCE PROJECT | No. 41: Kristyn Kusek Lewis, Writer
THE BALANCE PROJECT | No. 42: Tracy Pollan, Actor and Writer
THE BALANCE PROJECT | No. 43: Christianne Phillips, Fitness Consultant and Writer
THE BALANCE PROJECT | No. 44: Susannah Lewis, Writer
THE BALANCE PROJECT | No. 45: Kimi Culp, Producer, Author and Creative Consultant
THE BALANCE PROJECT | No. 46: Traci Bild, Entrepreneur
The Balance Project Interview Series Turns 1!
THE BALANCE PROJECT | No. 47: Laura Vanderkam, Journalist and Author
THE BALANCE PROJECT | No. 48: Amy Tara Koch, Style Expert and Author
THE BALANCE PROJECT | No. 49: Cozy Friedman, Kids’ Hair Expert
THE BALANCE PROJECT | No. 50: Bobbii Hach-Jacobs, Music Promoter
THE BALANCE PROJECT | No. 51: Niketa Jhaveri, Game Creator and Web Designer
THE BALANCE PROJECT | No. 52: Sheri Silver, Blogger
THE BALANCE PROJECT | No. 53: Lori Pollan, Cookbook Author
THE BALANCE PROJECT | No. 54: Chatón Turner, Attorney and Blogger
THE BALANCE PROJECT | No. 55: Joanne Wilson, Investor and Blogger
T
HE BALANCE PROJECT | No. 56: Nicola Kraus, Author and Creative Coach
THE BALANCE PROJECT | No. 57: Shiri Sarfati, Marketing Expert
THE BALANCE PROJECT | No. 58: Audrey McClelland, Entrepreneur and Blogger
THE BALANCE PROJECT | No. 59: Jessica Lahey, Writer and Teacher
THE BALANCE PROJECT | No. 60: Lindsay Bressler, Entrepreneur
THE BALANCE PROJECT | No. 61: Marie Claire Lim Moore, Banker, Author and Speaker
THE BALANCE PROJECT | No. 62: Stacey Ballis, Novelist and Cookbook Writer
THE BALANCE PROJECT | No. 63: Amy Hochhauser: Co-Founder, JoyRide Cycling Studio
THE BALANCE PROJECT | No. 64: Molly Sims, Actress, Author and Humanitarian
THE BALANCE PROJECT | No. 65: Colleen Oakley, Writer and Author
THE BALANCE PROJECT | No. 66: Nichole Montoya, CEO of Cheddar Up
THE BALANCE PROJECT | No. 67: Eileen Palma, Author and Instructor

Leave A Comment